Start innovating
At Ninety, we’ve developed a deep specialism in
innovation for the insurance sector.
Discover how we help insurance businesses launch ideas, build capability and equip teams.
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Tier one insurance carrier clients
Global insurance innovation awards
Insurance innovation projects delivered
We know how insurance innovation works. Check out our latest thinking, for free.
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Idea Pulse 2025
Ideas, trends and tech driving change in
global insurance.
Futurescapes 2024
How the future of society might impact the insurance industry
Idea Pulse 2024
What insurance carriers are innovating across the globe.
Social Innovation Shift
Investigating the fundamental role of insurance.
BluePrint 2023
How to build an effective insurance innovation portfolio.
Our innovation toolset, designed specifically for the insurance industry. All yours, for free.
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Insurance Innovation Canvas
Value Proposition Canvas
Customer Persona Canvas
Idea Prioritization Map
Assumptions Map
Experiment Card
Problem Solution Value Canvas
Problem Canvas
Start innovating
AXA Global Healthcare aimed to simplify the claims process for their international health insurance customers, addressing a key pain point around the administrative burden of making claims abroad.
We helped AXA GH envision a groundbreaking “no-claim claims” process, where customers would use a virtual credit card stored in their digital wallet. This card could be ‘swiped’ directly at clinics, eliminating the need for claim forms and receipts.
Managing Director, AXA Global Health
Launched in early 2024, this solution has been a game-changer, significantly improving customer satisfaction and earning awards and media coverage. AXA GH has set a new standard in customer experience for global claims.
Generali, one of the world’s largest insurance carriers, set out to unlock the potential of its 70,000 employees across 50+ countries by creating an environment where innovation could flourish across every level of the organisation.
We partnered with Generali on an intensive 90-day sprint to bring this vision to life. Together, we developed a group-wide strategy and a governance model that would support sustainable, impactful innovation. To kickstart the ecosystem, we launched cornerstone initiatives, including a global innovation fund to back promising ideas and an international network of innovation champions to drive engagement.
Chief Innovation Officer, Generali
The strategy focused on setting up a group innovation function as innovation enablers for the business units rather than simply innovating on behalf of them.
Generali’s innovation journey has since gained impressive momentum. The ecosystem has been instrumental in delivering their “Innovation, everywhere for everyone” vision, earning multiple industry awards and creating measurable value. Innovation is now embedded across the business, empowering teams to take bold steps and contribute to Generali’s long-term success.
Aviva wanted to encourage sustainable innovation within the company, so they launched an idea challenge but needed a way to refine and develop the best ideas from employees.
We partnered with Aviva to deliver the Idea Developers program, an eight-week experience that included expert-led webinars, ideation sessions, and a platform for daily missions, customer feedback, and coaching. The program culminated in a Dragon’s Den-style pitch to Aviva’s Executive Team.
Program Sponsor, Aviva
The program equipped over 20 employees with new innovation skills, and six ideas reached the pitch stage, with winning concepts moving forward for further development. This initiative has reinforced Aviva’s commitment to sustainability and internal innovation.
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