Ideation &
Evaluation

The Ninety Ideation & Evaluation phase starts by identifying the key problem statements, crystallising them, and focusing on the ones to solve. We then introduce formal ideation techniques, crowd-sourced ideation campaigns if appropriate, and idea evaluation techniques such as false door / dry testing. The aim is to generate stretching ideas, check them quickly for product-market fit, and feed the best ones into our Stage 1 MVP.

Stage 1
MVP

The Ninety Stage 1 MVP uses Design Thinking to explore and evaluate a new hypothesis for desirability with its target users; for feasibility of delivery; and for viability of commercial case. We prepare and facilitate a 1-day event that explores your idea and brings possible solutions to life. We always have customers in the room with us at this event.

2-Week
Design
Sprint

The Ninety 2-week Design Sprint brings a new insurance idea to life and determines whether it should be piloted. We run a co-located 2-week design sprint process that includes our Experiments Workbench, developing a more detailed business case, and operational and technology plans. Customer involvement is critical to this period, and the end users (whether brokers, agents, MGAs, risk managers or future policyholders) are with us in the room at key points.

3-Month
Pilot Build

The Ninety 3-month Pilot Build phase prepares the new insurance idea to be launched as a transactional pilot to a closed group of customers / users, thereby testing the case for scaling. We run a ~3-month Scrum Agile process, building transactional capability on insurtech platforms, or on other technology that can support further scaling. The pilot prep is done closely with pilot customers, who are often involved in the transactional pilot period itself.