Highlights
Challenge
This major global financial services player offers private and corporate pensions to the UK market. Younger consumer segments, though, are putting off buying a pension or keeping it adequately funded, because it feels too far away. The P&L owner was searching for a solution to ‘nudge’ behavior and issue the appropriate wake-up call.
Solution
We used our Change Different methodology to help our client explore the challenge using the first step in the 123 Framework™: the 1-day MVP. We prepared SMEs from our client, brought in our own UX architect, engaged two real consumers, and orchestrated and ran a day in which we explored marketing & proposition, user experience, operational impact, commercial viability, technology & data, and scaling options.
Benefit
By mid-afternoon, working alongside real consumers, we had fleshed out a possible and innovative solution, complete with paper prototypes. The P&L owner understood the journey, the proposition, the financial break-even, the operational impact, and the technology & data considerations. On the swing-o-meter that we use to measure confidence, he was now indicating “likely to be viable”. He was able to confidently commit to a 2-week MVP to develop a working prototype.
Testimonials
Engaging with the customer provided unbelievable value for the organisation and the process.Head of Innovation
Having the customers in the room totally changed the feel of the event and made itmuch more valuable.P&L owner
Fantastic to us as customers to know how much effort goes into new ideas. Really pleased with the final outcome.Consumer
