Insurance Innovation Fast Track UK Series Part 1
How to master ideation
In this 30-minute session, you will learn the key takeaways from our insurance innovation workshop “Insurance Innovation Fast Track, Part 1: Mastering Ideation.”
The Ninety Ideation & Evaluation phase starts by identifying the key problem statements, crystallizing them, and focusing on the ones to solve. We then introduce formal ideation techniques, crowd-sourced ideation campaigns if appropriate, and idea evaluation techniques such as false door / dry testing. The aim is to generate stretching ideas, check them quickly for product-market fit, and feed the best ones into our Stage 1 MVP.
We will be exploring:
- Ideation techniques which help insurers accelerate fresh product ideas into the market: what are them, when to use them, and how they work?
- How to take customers problems to find new solutions which deliver value to the business? We’ll revisit the problem-solution-value format.
- Best practices for your ideation session
- What’s next? Methods to prioritise and test your idea.
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