The value of our values
At Ninety we are very proud of our Culture and Values.
Our culture is built around freeing people to be good at what they do, and at the same time allowing freedom to explore, learn and improve on new things.
We hold five core values that make up Ninety’s DNA. These are the standards we live by, and prompt questions that we try to ask ourselves on a regular basis. You’ve probably already come across them on our website, but I’ll share them here with you…
We are generous and serve others above ourselves. What we do should live beyond us.
How have you served someone this week?
Do the right thing
We stand by our principles and own our mistakes, even when it hurts.
How were you challenged to make a difficult decision this week?
Smile and laugh often
We make work fun, worthwhile and fulfilling for the greater good.
When have you and your colleagues laughed together this week?
We value our people and care for each other.
How have you cared for your team this week?
Try, learn, grow
We are curious, adventurous and self-motivated, and we understand that good mistakes will happen.
When have you stepped out of your comfort zone this week?
So, how did we come up with our core values? I can tell you it didn’t happen overnight, and it definitely wasn’t a job we took lightly. The project to define our culture was something Ninety wanted to do for a very long time, and as the team began to grow we felt it was the perfect time. We reached out to a contact of ours, Ben Drury, “The Culture Guy”, who then took us on the journey to defining our culture and values.
There was an initial consultation with Ben to plan the project. Here we discussed the different stages, timings and expectations. We then briefed the whole team to share the exciting news and the importance of everyone’s involvement. The Management Team came together to discuss and put pen to paper on what we believed was our company culture. Ben also carried out the same exercise with the rest of the team, without the presence of management. This was an opportunity for our team members to articulate what they felt the company’s culture was. I can tell you it was rewarding to learn that the results of each session were roughly the same! Shortly after a few more sessions with Ben, we were able to consolidate all ideas and finally define our company culture and highlight the five core values.
Why did we choose this method of defining culture and values?
Ninety is a company based on ethics and we are held to our values by an Ethics Board. We’re also a Social Enterprise and the work we do with our clients allows us to contribute to social change in the world today. Our team members are invested in our mission and it’s only right that they played an important part in the definition of our culture and values. By having the team’s involvement, it gave management an opportunity to hear what was important to our team members; it also meant that by collaborating on this project, the team believed in our culture and values and would stand by them.
How we brought our culture and values to life…
The final part of the process was a team launch where we presented the eagerly awaited definition of our culture and values. We published a Ninety Playbook, which is now given to every team member. In addition to the company’s mission, culture and values, the playbook holds information on things like what it means to be a Ninety team member, what the company expects from its team, and what the team can expect from Ninety. We encourage team members to highlight and give recognition for things like great work or at times where they’ve felt supported by each other, in the form of themed shout-outs based on our values.
Having our culture and core set of values clearly defined has brought so much positivity and a sense of security to Ninety. They’ve helped in attracting clients and in recruiting members of our team. Our values have helped to shape our daily behaviours both professionally and personally. They’ve also helped us when making difficult decisions and, most importantly, they help us stay true to who we are.
Our values are priceless, and we wouldn’t be who we are without them!