

Ninety’s commitment to social giving – 2021 update
Ninety is a Social Enterprise and 90% of the company’s distributable profits go to helping the global poor to rise above poverty. The initiatives that we support work on improving healthcare, education and entrepreneur development in the third world. Our work in insurance is an extension of this mission, ss we believe that insurance is fundamentally a force for social good and also believe in the power of innovation and customer-centred change.
2021 Update
Ninety follows a policy of effective altruism, aiming to support projects that will have the maximum impact where the social need is greatest. From 2015 to date, by giving away 90% of its distributable profits, Ninety has been able to raise its total cumulative giving to well over £600,000. 2021 was a difficult year due to Covid but despite this, £115,000 was distributed. With the money we have donated over the years, we have been able to support some truly exceptional and inspiration invites that we would like more of our clients, friends, and readers to know about. Read about a few of these below.
Some of the Charities we support
Amigos Worldwide’s ‘Kira into Rural Uganda’ project aims to empower at least 350 farmers in poor and marginalised rural communities to become self-supporting.
The farmers undergo intensive training for one year, with gradual withdrawal over the next two. At the end of the three-year period, communities are self-sufficient thanks to their training.
Some of the impacts reported are;
- Increased agricultural productivity: 100% doubled their crop yields in their first harvest
- Increased ability to save\; 100% farmers are able to save
- Increased number of women involved in decision making in the home from 11% to 92%;
- Reduction in domestic violence. Women reporting incidents of domestic violence sometimes or often has dropped from 95% to 8%
- School attendance has risen, with 92% of farmers’ children now able to attend school regularly.
Sinapis exists to alleviate poverty through the power of entrepreneurship. Ninety has been working with this organization since 2015.
Sinapis have equipped over 5,700 men and women with the tools they need to launch and grow businesses in emerging market countries.
Some insights from their 2020 impact report are:
- Entrepreneurs have seen an 81% growth rate in revenue in the first year after completing training
- Improved relationships with employees.
- Since 2011, the entrepreneurs have grown the local economy – businesses have earned $77.8M, 4500 jobs have been created which have supported 38000 people.
IBEX is a fund which makes loans to sustainable businesses with social impact in marginalised communities in the developing world. In 2019-20, Ninety invested £26,000 in the fund on a recycling basis. In 2020-21, Ibex reported that it had loans in 26 companies in 19 countries.
Living Goods saves lives at scale in Kenya and Uganda by supporting digitally empowered community health workers who deliver care on call – making it easy for families in need to get the care they need.
A randomized controlled trial of their work in Uganda showed Living Goods’ approach reduced child deaths by 27% and in 2020, more than 11,000 Living Goods-supported
community health workers assessed more than 3 million sick children. They also identifed more than 165,000 under-vaccinated children, helping 85% achieve full vaccination status for standard childhood illnesses in less than 2 years.
There are many more incredible organizations that we have privilege of supporting like Evidence Action which provides chlorine dispensers to rural communities to sanitise ground water supplies or Books2Africa who send second hand books to African countries like Northern Nigeria.
As we look to the future, especially post-pandemic, we are determined to continue to generate funds so that our work can make difference to hundreds of thousands of people in the developing world.