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Kathy is a Delivery Director at Ninety, who is responsible for delivering end-to-end innovation and venture-building projects. Kathy's career has always involved understanding customers, having worked for over 10 years as a data scientist, predominantly in retail. Her ethos is always customer first, both understanding mass trends but also the individual decisions/viewpoints driving those. For the past 4 years, she has evolved this into proposition development through design thinking and rapid test and learn. Her data background ensures she always searches for creativity backed up by rigorous, statistical methodologies.