Case study · Allied World
Before the proposition work could begin, Allied World's team needed to agree on how they'd think about it.
Before a diverse team can build something new, it has to agree how it's going to think.
The problem
Allied World was assembling a diverse project team to develop a new market proposition. Different backgrounds bring range — but without a shared way of working, range becomes friction.
A team that hasn't agreed how it will think spends its early energy negotiating approach instead of making progress. Allied World wanted alignment before momentum, not after.
Diversity of thought is an asset only once a team shares a way to use it.
What we did
Ninety kickstarted the project by aligning the team on mindset before method.
The outcome
Armed with a common approach, the team collaborated far more effectively — using techniques like active listening and creative stimuli to stay open and build on each other.
That alignment fed directly into the successful development of their new proposition, with team members fully engaged in the innovation journey from first day to last.
In their words
Programme Participant, Allied World
The takeaway
The instinct is to rush a new team into the work. Allied World did the opposite — agreeing a shared set of mindsets up front — and a diverse group turned that alignment into a proposition, and into genuine engagement.
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