From idea to pitch in eight weeks.

Collecting ideas is the easy part. Developing them into something you'd pitch to the board is the work.

Aviva wanted to encourage sustainable innovation from within, and launched an idea challenge to surface it. But a challenge generates raw ideas — it doesn't develop them.

Employees had energy and good instincts; what they lacked was the structure, coaching and customer input to turn a spark into a proposition worth an executive's time.

An idea challenge starts the work. It doesn't finish it.

Ninety partnered with Aviva to deliver the Idea Developers programme — an eight-week experience built to take ideas all the way to a pitch.

• 01Taught by doing. Expert-led webinars and ideation sessions, paired with a platform of daily missions, so people learned by developing their own ideas.
• 02Grounded it in customers. Built-in customer feedback and coaching kept every idea honest about whether real people actually wanted it.
• 03Ended with a real pitch. The programme culminated in a Dragon's Den-style pitch to Aviva's Executive Team — a genuine decision, not a certificate.

Over eight weeks, the programme turned a mixed cohort into confident innovators.

Beyond the ideas themselves, it reinforced Aviva's commitment to sustainability and to innovation that comes from its own people.