A financial guarantee for going green.

Going green shouldn't be a leap of faith. So we helped make the savings a promise, not a hope.

AXA Ireland saw where the market was heading: customers wanted electric vehicles, home retrofits and the lower running costs that come with them. But wanting to go green and being willing to pay for it are two different things.

The upfront cost of an eco-upgrade is real and immediate; the savings are future and uncertain. That gap — between a green intention and a confident financial decision — was leaving good customers on the fence.

People didn't need persuading to care. They needed certainty it would pay off.

Ninety worked with AXA Ireland to turn that uncertainty into a guarantee — combining insurance, competitive finance and practical support into a single proposition.

• 01Started with the doubt. We centred the design on the real blocker — customers couldn't be sure an eco-upgrade would actually save them money.
• 02Guaranteed the savings. We designed a product that guarantees the anticipated savings from eco-friendly upgrades: the first of its kind anywhere in the world.
• 03Made green the sound choice. Insurance and competitive finance, paired with hands-on support, so a sustainable decision became a financially confident one.

AXA Ireland launched the product in 2023.

The award-winning proposition set AXA Ireland apart as a market leader in eco-conscious insurance, reinforcing its role in Ireland's green transition by solving a need no one else had met.