Case study · Generali
Innovation, everywhere for everyone.
Two hundred champions. Twenty-plus countries. A way to make innovation part of everyone's job — not a head-office function.
A fund only works if great ideas flow into it. Champions are how you make that happen — everywhere.
The problem
Generali's vision was vivid: ‘innovation, everywhere for everyone.’ The challenge was making it real in the day-to-day — and making sure high-quality ideas actually reached the group innovation fund.
A central team can't spark good ideas in 20-plus countries. Without skilled advocates on the ground, a fund goes hungry and a vision stays a slogan.
Culture doesn't scale from the centre. It scales through people.
What we did
Ninety created — and continues to deliver — a Champions programme that puts capable innovation advocates in every market.
- 01Trained the advocates. Over 200 champions across 20+ countries, equipped with facilitation skills and practical innovation tools.
- 02Kept coaching them. Ongoing support from Ninety coaches, so champions could confidently lead initiatives locally — not just after a one-off course.
- 03Fed the fund. The programme was built to raise both the volume and the quality of ideas flowing into Generali's group innovation fund.
The outcome
The Champions community is now a core part of Generali's innovation strategy.
Since launch, both the volume and quality of ideas reaching the fund have risen, and the programme continues to run — turning ‘everywhere for everyone’ from an aspiration into an operating reality.
In their words
Ninety's training has been a game changer for us in developing a culture of innovation, and in helping us realise our vision of delivering innovation, everywhere for everyone.
Head of Innovation, Generali
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