Case study · Travelers

Building real innovation muscle.

Most firms rent innovation expertise. Travelers wanted to own it — a capability that stays long after the engagement ends.

A Travelers innovation session in front of an ‘Innovate. Simplify. Deliver.’ screen
Sector Insurance
Our role Innovation capability building
Reach 150+ employees trained

You can rent innovation for a project. You have to build it to keep it.

The problem

With a new strategic direction and a newly appointed Chief Innovation Officer, Travelers wanted to re-energise how it innovated — and to put the tools for transformative innovation into its own people's hands.

150+ employees Travelers wanted equipped to innovate — capability spread across the business, not locked in a small central lab.

Bought-in expertise leaves when the invoice is paid. A new direction needed something more durable: people at every level who could carry the work forward themselves.

The brief wasn't to innovate for Travelers. It was to make Travelers self-sufficient.

What we did

Ninety delivered a comprehensive, democratised capability-building programme — designed to engage employees at every level, not just a chosen few.

  • 01Trained at scale. A structured programme equipping over 150 employees with practical innovation tools and methods.
  • 02Democratised the model. Built to engage people right across the business, so innovation wasn't the property of one team.
  • 03Connected the portfolio. We linked business-wide activity into a cohesive portfolio of high-impact initiatives, not scattered experiments.

The outcome

Travelers came away with an empowered innovation team that no longer needed us.

That team still runs on the frameworks and methods we introduced, creating lasting value and a genuine culture of innovation across the business — the mark of a programme that actually took.

In their words

Ninety's singular focus on cracking the code for innovation in insurance was a key reason we chose them, and the insights and assistance they delivered have unquestionably accelerated our innovation maturity.

Travelers

Chief Innovation Officer, Travelers

The takeaway

Teach it, don't rent it.

Innovation delivered for a client ends when the engagement does; innovation built into a client's people compounds. Travelers didn't want our ideas — they wanted our methods, and the confidence to run them without us.

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