Some of our insurance innovation tools

Free to download.

Insurance Model Canvas

A tool that helps teams to describe and review new insurance ideas and propositions.

Customer Persona Canvas

This helps with understanding user needs and motivations towards an insurance product.

Assumptions Map

A framework for identifying and assessing an idea's most critical assumptions.

Problem Solution Value Canvas

Enables teams to fully articulate three fundamental aspects of developing an idea.

Value Proposition Canvas

This helps businesses design products or services to better meet customer needs.

Idea Prioritization Map

A tool for evaluating ideas based on customer value versus implementation effort.

Experiment Card

Aids a systematic approach to testing unvalidated ideas and mitigating launch risks.

Problem Canvas

This helps understand the wider context of the customer outside of just product interaction.

Experienced, battle tested and rich in insight

That’s us. Download our latest research reports here.

Idea Pulse 2023

Our fourth annual research report on what carriers are innovating across the globe.

People & Culture

in Insurance Innovation

A research report on the impact of people and culture on insurance innovation.

BluePrint 2022

A best practice toolkit to design and deploy effective innovation capability in insurance.

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